All work unless stated otherwise was created on site at Kutztown University and is for educational purposes only.
This print advertisement for Pennsylvania State Employees Credit Union is targeted to college students burdened with excessive debt. The purpose of the ad is to get students to open an account at PSECU and discover ways to make paying for school easier and more cost-effective. The piggy bank represents the idea that after college, most students are ‘screwed’ over by their loans. The pig was chosen as the subject for the ad to go along with pig-shaped stress balls given out at branches of the credit union. Also included in the campaign was an app that features games and tips for managing your finances and was designed to be both fun and informative.
All work unless stated otherwise was created on site at Kutztown University and is for educational purposes only.